Course Details

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MBA in Marketing

Jain University

Karnataka
Masters Degree
Business, Management, Finance and Economics
Duration : 2 Years
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Course Description

Marketing is a fundamental approach to managerial decision-making. It helps the development and management of customers, markets, and strategy to serve those customers. Marketing management uses decision-making analytics and models to develop creative marketing campaigns. A strong training in marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses are valuable preparation for many types of management careers, including brand and marketing management, consulting, and entrepreneurship.

The important role of marketing in strategic decision-making also makes marketing courses good choices for those with interests in marketing communications, sales, marketing analytics, customer relationship management, marketing and services, rural marketing are a few.

Value Proposition

Learn-Work-Learn Concept

Under the Learn-Work-Learn concept, students are given an opportunity with a set of identified JGI ventures (or companies which CMS have a tie-up with) which will act as 'experiment zones' to apply concepts of Marketing where students will get to see tangible results of their plans. These practical applications will be assessed at the end of the semester by company representatives and faculty members.

Lab Based Learning

‘Marketing Analytics’, ‘Marketing Research’ and ‘Information Systems for Managers’ will be offered with 50% to 100% lab-based learning methodologies. Live projects will be given for marketing research which will enhance reality-based learning among students.

Eligibility

An aggregate of 50% in bachelor's degree in any discipline or equivalent (10+2+3) without any backlogs are eligible to apply for postgraduate programs. Students with a composite score of 500 in GMAT / MAT or with minimum 70 percentage in CAT / XAT / CMAT may also apply.

Fees Structure

Indian Student : 4,63,699 Per Annum,
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel fee and Other fee


Bhutan Student : 4,63,699 Per Annum,
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel Fee and other fee


Nepal Student : 4,63,699 Per Annum,
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel Fee and other fee


Sri Lanka Student : 4,63,699 Per Annum,
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel Fee and other fee


Bangladesh Student : 4,63,699 Per Annum,
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel Fee and other fee


Rest Of world Student : 8170 USD(Per Annum),
Includes : Tuition fee, Registration fee, Application fee and Miscellaneous Expenses
Excludes : Hostel fee and Other fee


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